NEW YORK — Following the marketing trends of 2018 could put your real estate business at an advantage over the competition. Molly McKinley, the executive vice president of marketing for Relola, and Heather Elias, a Realtor and founder of LoCo Real Estate, highlighted the top 10 trends of the new year for an audience at Inman Connect in New York on Wednesday afternoon. 1. Micro-influencers “In a noisy world, micro-influencers are one of the only ways you’re going to break through to new audiences,” McKinley said. In the past, an influencer had to be a celebrity, athlete or individual with immense fame, but in today’s landscape, there are influencers in niche fields everywhere. Anyone with an online following, whether it be a local Facebook group or large Instagram presence, can be an an influencer. Facebook’s ever-changing algorithm — the latest being a change to ensure users see less content from brands and more from friends — will put an even greater emphasis on…
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