As Keller Williams works to lead major brokerages in technological innovation, the firm is partnering with the fast-growing community social network Nextdoor. Nextdoor will provide Keller Williams agents with data-driven insights about neighborhoods and communities, like popular topics of discussion and favorite local restaurants, and Keller Williams will allow its listings to appear on Nextdoor’s pages dedicated to real estate. Nextdoor has dedicated real estate verticals in 40 of its markets, though it plans to expand those shortly and include Keller Williams’ listings when it does. At the same time, both companies will encourage Keller Williams agents to pay to sponsor Nextdoor’s neighborhood real estate pages, although that opportunity is also available to agents at other brokerages. Keller Williams can opt out of syndicating their listings to Nextdoor if they choose. Nextdoor, which launched in October 2011 and draws a reported 12 million monthly unique visitors in …
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