Rex Allen Harris, a Covington, Louisiana-based “advertiser,” was recently sentenced to 38 months in prison for scamming real estate agents out of nearly $2 million in lead generation and referral services he never delivered on, over the course of eight years. Starting in 2008, Harris–who also operated under the aliases Michael Harris, Rex Rogan and Rex Alan–got agents to pay him thousands of dollars for digital ads and commercials that would run on major television networks in their ZIP codes. Those commercials, he claimed, would boost agents’ sales and rake in the referrals. According to court documents, he also used Craigslist and ZipRecruiter to hire people he called “appointment setters,” “closers” and “account managers” who contacted and met with Realtors interested in using Harris’s services. He provided the employees with telephone scripts, sales brochures and network placement guides that included false information, such as contracts between Harris’s company, Agent…
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