Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Marketing video for $100M estate is ‘as sexy as the house’

05/11/2017

Download PDF

Take Eyes Wide Shut and transform it into a listing video — that’s the concept behind the marketing of Opus, a $100 million estate designed and built by developer Nile Miami and architect Paul McClean.

The whopping 25,500-square-foot mansion boasts seven bathrooms, 11 bedrooms, two swimming pools, two kitchens, a 20-foot waterfall and a several more things most listings don’t include — a gold Lamborghini Aventador Spyder, a gold Rolls Royce Dawn, a $2 million art collection and a champagne vault with 170 bottles of Cristal.

The estate is fully furnished and ready to live in.

According to Alexander Ali, founder and CEO of The Society Group, listing agent Drew Fenton wanted to capture the “sexiness” of the mansion, which includes Roberto Cavalli flooring and a giant gold “O” at the entrance.

“The moment we walked the house we knew instantly that it needed to be given special treatment,” said Ali, who also worked with Fenton on the marketing of the Playboy Mansion. “We knew from the beginning the goal was to make a video that was as sexy as the house, with a production quality to match.

“Nile wanted to do something drastically different than just the usual drone footage,” he added. “We also wanted to go after the young tech billionaire who was our target buyer for a modern masterpiece like Opus.”

OPUS | Green Band from Drew Fenton on Vimeo.

Fenton and Miami’s Eyes Wide Shut meets modern Cleopatra concept was finally brought to life after 18 hours of production; the French production crew Ali hired specializes in filming luxury homes, and the finished product is a true reflection of their expertise.

The production team created two cuts of the video: The first one, called “Opus Green Band,” features the home’s swimming pools, champagne vault, bar, marble exterior, two luxury cars and private movie theater, complete with shots of gold painted models sensually moving throughout the space.

The second cut, called “Opus Red Band,” highlights more of the home’s features with mature, slightly risqué shots reminiscent of Fifty Shades Of Grey.

The home has been on the market for less than a week, but Ali says the video has had 500,000 views plus international attention from publications in Denmark, Greece, Hungary, China, Germany, U.K., Spain and Russia.

In addition to the video, Ali and Fenton employed an off-market strategy with features on websites such as The Wall Street Journal and CNBC, and a single property website.

Email Marian McPherson

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Real Grader helps keep agents’ online reputation on track

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • ClosingLock aims to lock down wire fraud

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 3 priorities buyers place alongside location

    The past year has brought unparalleled attention to luxury properties in suburban and vacation marke...

  • CoreLogic launches consumer search with OneHome

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What you need to know about 2020’s accelerated luxury market

    It’s safe to say that this year has not been the one we expected. In March, it was anybody’s gue...

  • Up your social media look with Feed Appeal

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • From video to VR: why VR home tours are a must-have

    This has been a year of challenges and transformation for all industries, and the luxury real estate...

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

  • Realable puts a unique spin on virtual tours

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

November 2020
Mon Tue Wed Thu Fri Sat Sun
 1
2345678
9101112131415
16171819202122
23242526272829
30  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...