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Pulse: 25 ways to respond to ‘Why do I have to offer more?’

12/03/2019

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Last week, we surveyed readers for their best handlers for when buyers ask: “Why do I have to offer more?” The top strategies readers offered included reminding buyers that the cost isn’t an immediate out-of-pocket expense, pushing the FOMO button and pointing to data to make your case with gun-shy buyers.

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