Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Real talk: Zillow Group’s new brand, ‘millennial worship’ and Upstream

04/27/2017

Download PDF

Reposted from VendorAlley with permission from Greg Robertson.

If you ask Wiktionary, to swim upstream means “to opt for a difficult course of action when a simpler alternative is available.” And if you ask Rob Hahn and Greg Robertson, real estate’s Upstream venture is a prime example of doing things the hard way.

Here, Hahn and Robertson discuss the MLS response to the brokerage community’s push for data sharing and the probability of Upstream’s success. They also cover other hot topics in real estate technology news, including Zillow’s new millennial consumer brand announcement, the extraordinary capital raised by Placester, and Realogy’s recent changes in management.

Listen in as Robertson explains how to think about the “real estate ecosystem,” and Hahn outlines the inevitable development of a new brokerage model.

What’s discussed:

Zillow Group’s recent announcement regarding its launch of new consumer brand Why Zillow Group is likely adding RealEstate.com as a search portal The real estate industry’s “millennial worship” Half of new home buyers under 36 The stereotypes associated with millennials vs. the reality What a site designed for millennials might look like The staggering capital being poured into the industry Placester raised $50M in March, bringing its total to $100M Placester’s recognition of the aspirational nature of real estate Willingness to take any agent Why Zillow focuses on ‘super agents’ and teams Placester’s role in the ‘real estate ecosystem’ Realogy’s recent changes in management How technology undermines the idea of a ‘real estate ecosystem’ The necessity for transformation of the current brokerage model The mammoth undertaking that is Upstream The feasibility of Upstream clearing all the hurdles it faces How MLSs have responded to the brokerage community’s call for consolidation Hahn’s suggestion to add representatives from the broker community to the CMLS Board

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

  • Buy and build with Welcome Homes’ online new construction platform

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Managing buyer expectations in a seller’s market

    I began my real estate career in 2000. And if you had told me then about the luxury market we have t...

  • MailMatic wants to be in your 2021 marketing plans

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Meet the new urban buyer

    New Yorkers have a knack for spotting trends—and so do luxury real estate agents. When I am asked ...

  • Versatile online marketing solution HighNote brings it all together

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

December 2022
Mon Tue Wed Thu Fri Sat Sun
 1234
567891011
12131415161718
19202122232425
262728293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...