They’re slippery, they’re expensive and in many cases they’re not qualified. Indeed, the industry loves to hate on internet leads.
Yet others have built their business on the back of the web. Which side is right? Both, it seems.
Online leads can be total wild cards. It would be easy to start throwing away time and money without consideration to conversion and return on investment. Those who have figured out how to wrangle with the beast, however, appear to be reaping the rewards.
Where do you focus your online lead gen? What follow up methods are leading to closed deals? How do you separate the substantial from the sand?
Take Inman’s survey to share your insights and be part of our next Special Report results. Thank you, as always, for participating.
(Can’t see the survey embedded below? Click to open it in a new window.)
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