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‘The House is Only Half of It’: Trulia’s campaign aims to paint the full picture

06/21/2017

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Top-producing buyer’s agents know that the secret sauce to a successful home-shopping experience does not just include the physical home but also its location and the lifestyle surrounding it. Consumers are sharp, and they are going to ask tough questions. They will be looking to professionals to verify research they are finding on top third-party search portals. Sites such as Zillow, Trulia and realtor.com are offering more information to consumers to continue to add value for them. Trulia’s “The house is only half of it” campaign launched earlier this spring with a heavy focus on community and safety. “Finding a place to call home is so much more than the four walls you will live in — it’s about finding the home that fits your needs and the ideal neighbors, blocks and streets,” said Alissa Reiter, vice president of marketing at Trulia. “We wanted to highlight the sense of elation and relief when you find your ideal home and neighborhood by having a little fun sho…

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