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Throw the open house you always wanted with Snapchat geofilters

07/11/2016

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Imagine if every open house you hosted could become a fun event that attracts people from the local area. And when they attend, they advertise the house for you — via Snapchat. If you’re looking to target those elusive millennials, you’ve just discovered your medium. On any given day, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. And it’s incredibly easy to advertise your next open house event — while it’s going on — to anyone using the app within the area. A major feature Snapchat rolled out last year was geotagging, or a filter you can add to your picture based on your geographic location. When you snap a picture or video on Snapchat, you can scroll through options to add details, such as the time and temperature, but if you find yourself…

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