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Truepad home search portal promotes agent market expertise

07/12/2017

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Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Truepad is a Chicago-based home search portal that uses agent-supplied data to crowdsource home value and rank quality of available listings. Platforms: Browser-based Ideal for: All agents Top selling points Agent-oriented portal; promotes agent market expertise Great potential for growth in new markets Agents can’t rank own listings Average DOM of agent-recommended listings is 13 Top concerns Truepad is available only in Chicago at this time. Its model seems ripe for growth in new markets, however; plans call for expansion soon. What you should know For any agent who’s complained about the Zestimate: Here’s your chance to up-end it. Truepad is a consumer-facing home search portal that uses agent feedback and expertise to highlight the best homes within a market. For example, the highest-rated homes will be presented in red on a map of sear…

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