Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Up your social media look with Feed Appeal


Download PDF

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Feed Appeal is a social media content generation tool for real estate agents.

Platforms: Browser, mobile-responsive Ideal for: All agents, teams and brokerages

Top selling points: High-end graphic design Easy organization of content Streamlined, not overdone Easy for nondesigners Top concerns:

Agents looking for more advanced social media schedulers and campaign planners would be better to look at Hootsuite, Buffer and Sprout Social. This is for content ideas and creation.

What you should know

I’ve said it countless times over the last five years of this column: I like software that picks a lane. Feed Appeal is a content creation tool for social media. That’s it. You log in, download a graphic and share it. Plus, its name is awesome.

The software’s dashboard has a new design ready each day, 10 days in advance. The content is rooted in the design talents of one of its founders, and the 2-month-old company (as of press time) had more than 100 members a few weeks after launch.

The company came about after the real-estate-agent aunt of co-founder Scott Oller asked for some help in marketing a listing on Facebook. Oller was a creative director at a few tech startups in Silicon Valley.

The house sold three times faster than usual, according to Feed Appeal’s public relations company. Feed Appeal is not a social media campaign builder or strategic planner, such as Hootsuite or Postamo. Granted, it can be paired easily with such tools.

I think this is something that can really help the efficiency of your marketing assistants. Starter accounts include 100 images a month, and the Pro comes with 300. You can make Facebook and Twitter cover images and Instagram Stories, and leave the digital realm for the “printables” world.

Users can choose from visuals in one of three groups: Bloom, Mill and Luxe. While the images come ready for download, they can be edited with Canva, the popular online graphic design solution.

When asked why agents or marketing teams wouldn’t simply default to Canva, David Matthews, co-founder of Feed Appeal, said that his company is simply doing the Canva work for you.

Like trying to decide on a Netflix show at random, Canva’s deep library of capabilities can quickly create decision paralysis in a designer, and even more so in a noncreative. There’s often too much to choose from if you sign on unsure of what you’re seeking.

Why not save yourself the design time and have each day’s artwork ready more than a week out?

Feed Appeal has a lot in the works, but only as it relates directly to its mission. It’s not looking to become anything more than a fast, easy way to access cool, modern social media content. I really dig its user interface and overall experience — no one is going to need much training.

Feed Appeal would make a great integration solution with a CRM company wanting to amp up its marketing tools. I can also see it becoming a partner with multiple listing services.

There’s a good potential for scalability here, and I credit that to Oller and Matthews’ discipline to stay the course and avoid feature-bloat.

The company’s roadmap, for example, includes a marketplace for third-party artists — categorized image bundles for open houses, new listings and sold properties, and a workflow that will take a more consultative approach to client’s needs.

Matthews said that Feed Appeal has an account with a brokerage, and they are in talks with others.

If you’re looking to stand out in the social realm but don’t like the time it takes to create and format your posts, this is why this service exists. Share the news.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Source: click here

Read More



  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

June 2024
Mon Tue Wed Thu Fri Sat Sun

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3


    Loading ... Loading ...