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Why do agents neglect tech solutions designed to help them?

10/12/2015

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Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Last week’s article about ZipTours, a service that provides lockbox access for buyers to tour listings without an agent physically present, stirred up quite the debate about the role of agents in today’s quickly evolving industry. Combing the comments, some are all for the power new tech is providing buyers. Others find it appalling. I believe buyer agents still offer tremendous value to consumers. It’s “the others” I mention who need to change. Not in the way you think I mean. If agents are concerned about consumer-focused technology products burrowing into their value proposition, then seek personal and financial investment opportunities in solutions that …

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