Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Why underperforming agents shouldn’t turn to SEO

06/14/2017

Download PDF

When agents don’t produce, they often look for the next thing to get their numbers up, but SEO isn’t the answer for an underperforming agent.

I had a title rep reach out to me this week because she was getting inquiries from agents about SEO classes and resources. She reached out to me because she thought I would have some recommendations.

My main SEO recommendation is this: for many agents, spending money on SEO is misguided and simply something they think they are supposed to do.

I get at least a couple emails a week, Facebook ads and (before I installed a cold-call blocking app on my phone — hallelujah!) cold calls from some company wanting me to purchase some sort of SEO service to “make my business stand out online” and show up higher on Google search results.

We all get those, right?

Here’s the thing with SEO; in my opinion, most agents should not spend a dime on it.

Unless they have good cash flow, a super solid business, systems in place to really drive online traffic, immediate response to leads and have a super reliable and a consistent five- to eight-step follow-up touch system, they should not spend the money.

Most agents get most of their business from sphere, referrals, face-to-face and simply talking to people. Double-down on that.

Always double-down on what is working versus throwing money at something new.

Want to improve your presence online? Start here:

Update all your profiles. Google yourself (your name, your website, your email, your phone number, your old phone numbers, etc.) and update everything. You must pass the Facebook profile and LinkedIn profile test — even your sphere is checking you out here, and you better look current and professional. Get reviews on Zillow. Up your Facebook game. Run Facebook ads, at least be top-of-mind with your sphere. If so inclined, post good content on your blog (we call this organic content — and then make sure it lands on Facebook, Google-Plus and LinkedIn).

All of these techniques will help you get more leverage online.

Here are some basic rules:

If you want more hits online, then you either need more reviews or you need to be posting your website often — and in an authentic manner. Remember that online leads have a much lower conversion rate than in-person leads and conversations. Unless you are an amazing follow-up pro, you’re most likely better off getting toe-to-toe with folks. Double-down on what is already working in your business. Where did you last 10-20 leads come from? Go back, and do more of that. Wake up every day and ask yourself the question: what is my fastest route to a solid lead, a quality real estate conversation, today? (I am going to guess that the answer is not an online lead.) Do this first every day.

If you are considering spending any kind of money on this (or are really focused on getting better online results), take an hour and read a minimum of three online articles (Google search something like “Inman SEO for Realtors”).

After doing this, you’ll most likely realize that there are free things you should be doing that you are not.

Always start with free. And then go out there, and be more purposeful talking to the people you already know to get solid “have-met” leads versus online leads that have super low conversion.

Make sense?

Julie Nelson is the chief success officer at The Nelson Project, Keller Williams Realty in Austin, Texas. You can follow her on YouTube or Twitter

Email Julie Nelson

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

  • Buy and build with Welcome Homes’ online new construction platform

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Managing buyer expectations in a seller’s market

    I began my real estate career in 2000. And if you had told me then about the luxury market we have t...

  • MailMatic wants to be in your 2021 marketing plans

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Meet the new urban buyer

    New Yorkers have a knack for spotting trends—and so do luxury real estate agents. When I am asked ...

December 2022
Mon Tue Wed Thu Fri Sat Sun
 1234
567891011
12131415161718
19202122232425
262728293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...