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Zillow shoots for the millennial market with Snaphouse

06/22/2016

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How do you make buying a house look cool to people who probably aren’t considering buying a house right now? Put cool people in a house that is for sale and let them talk about how cool houses can be. At least, that’s what Zillow did when it put five Snapchat-famous personalities under one roof in Malibu. The result is three YouTube episodes of people filming themselves with each other’s phones, and some documentary footage. The show is hosted by Harris Markowitz, founder of A Cereal Production (ACP). ACP produces micro-content for brands meant for social media consumption. He’s been quite successful in this venture and has produced multiple videos for Zillow offering tips (otherwise known as “life-hacks”) for homeowners. In a recent video he explains how to turn a lemon into a s…

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