I once had one of my brokers in charge tell me, “Social media is fine, but I don’t think you’ll find many clients that way.”Last month, I closed on a $220,000-plus sale where my client found me on Instagram. No, we didn’t know each other previously — nor did we even run in the same circles. If it hadn’t have been for Instagram, I don’t believe we would have ever met.Instagram is one of my main social media marketing channels. Besides the sale I closed in January, so far this year I’ve received five to six rental leads and one referral lead looking to purchase in Texas. (I’m in North Carolina.)And the best part — these leads were all free!I see a lot of real estate agents on Instagram, but they’re making mistakes that alienate rather than connect.However, before I delve into how you should brand your profile and how to engage with other users (AKA potential clients), I wanted to cover my initial thoughts when deciding on my overall social media s…
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