Whether you hire a marketing agency, freelance talent or design in-house, it’s crucial to have a clear understanding of what makes a logo OK versus extraordinary. A logo is the first impression prospects get of your company, and it represents the most excellent source of sustained recognizability for your brand. The importance of a brilliant […]
Autumn is a season of change. Summer fades fast, temperatures fall and homeowners are faced with new challenges and opportunities. Many agents send annual clean-up reminders, but there are other opportunities for meaningful engagement. Meet the season by changing up your standard engagement strategy. Below is a list of three thoughtful ways real estate agents […]
If you’re browsing a store with no clear objective in mind, it can be annoying when a salesperson asks you questions. “However, when you go in and you have a need … and you have to purchase a very specific product,” that salesperson can be a “godsend,” said Craig McClelland, chief operating officer at Atlanta, Georgia-based […]
Building your online identity is crucial to your success as an agent, and an important part of a healthy online presence is creating and maintaining a professional blog. A blog is an ideal way to showcase your industry knowledge, and it allows you to connect with the public via your website, generating leads and future […]
Ever meet one of those agents who’s just absolutely raking in the cash in their real estate business and wondered how they did it? Every market’s usually got at least one agent like that, and if you’re like most agents, you’re wondering what their secret formula is. The simple truth is this: Every great financial achievement is […]
This stunning four-bedroom features copious balconies and windows that showcase breathtaking ocean views from every angle. With three fireplaces, two kitchens and waterfront access, it’s everything a Malibu home should be. It’s listed for $11.35 million with Madison Hildebrand at Partners Trust. PreviousNext jQuery(document).ready(function(){jQuery(“#ism-slideshow-1”).find(“.carousel-control”).css(“margin-top”,”-“+(jQuery(this).find(“.active .carousel-caption”).height()+25)+”px”);$(“#ism-slideshow-1”).on(“slid.bs.carousel”, function () {jQuery(this).find(“.carousel-control”).css(“margin-top”,”-“+(jQuery(this).find(“.active .carousel-caption”).height()+25)+”px”);});}); Do you have a luxury listing you’d […]
It is odd out there. High-volatility markets have gone still. Long-term interest rates certain to rise have fallen, mortgages back in the threes. The 242-seat Republican majority in the House is captive to 40 wild men, the party in many ways no longer a party. Vladimir’s latest excursion is only one miscalculation, one misidentified aircraft, one […]
Read, “How to tap into the next big ‘boomer’ wave: Part 1.” As the boomers face “empty-nest syndrome” and retirement, they’re shedding their big family houses for a low-maintenance, lock-and-leave lifestyle, often in a warmer climate. Tapping into this trend can provide you with a lucrative business niche for many years to come. What will […]
Inman is interviewing independent brokers. Here’s Erica Simpson, broker-in-charge at Erica Homes. Why do you stay independent when there are so many great franchises to join? Our business model is quite different. We don’t just train. We add the application piece of the training. Real-life situations, live training calls and more. When did you decide to […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Last week’s article about ZipTours, a service that provides lockbox access for buyers to tour listings without an agent physically present, stirred up quite the debate about the role of agents in today’s quickly evolving industry. Combing […]
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