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‘Looking for sexy, smart and sweet’: Why real estate is like matchmaking

Love is in the air this Valentine’s Day, as real estate agents the world over play matchmaker. The objective of a matchmaker in romantic love is to bring compatible individuals together as a couple. Buyers similarly come to agents with a list of needs and desires they wish for in a home. First, the matchmaker […]

Daily market update: February 14, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage Bankers Association’s Builder Applications Survey: The Mortgage Bankers Association (MBA) Builder Application Survey (BAS) data for January 2017 shows mortgage applications for new home purchases increased 9.2 percent compared to January 2016. Compared to December 2016, applications increased by […]

Realtor.com teams up with Golden State Warriors for social media campaign

Now that the NFL season is officially over, all sports fans’ eyes are on the NBA and which team will take the top spot in 2017. Realtor.com, which is located in the Bay Area, has put its bet on the Golden State Warriors, the Oakland-based team it began sponsoring this year. In celebration of the no. […]

Say ‘bienvenido’ to apartamentos.com, the latest CoStar family member

¿Hablas español? CoStar can now say “sí” after launching Apartamentos.com, the Spanish-only version of apartments.com — the largest and most visited apartment listing network in the United States. “Apartments.com is just now celebrating its second anniversary of the site re-launch centered on enhancing the renter’s experience. We have been very pleased with the profound response. We […]

6 egregious mistakes real estate agents must stop making

This writing piece is based on my personal experience, not as the owner of a company that specializes in marketing real estate, but posing as a prospective renter.It’s been almost four years since the last time I found myself looking for a home.While I spend a lot of time evaluating real estate and marketing trends, […]

When (not) to post on Facebook: Is there a perfect time?

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.There are as many advice articles about the best times of day to share social media content as there are homebuyers who say they’re qualified.Experienced agents will take the time to determine if a buyer is ready […]

Do you have what it takes to work the ultra-luxury real estate market?

Behind the glitz and glitter of the Million Dollar Agent shows, the hard truth is that very few agents break into the stratosphere of the ultra-high end market.Client expectations are through the roof, competition is akin to a great white shark feeding frenzy and everyone is ready to lawyer up the moment anything goes wrong.When […]

What is the best digital advertising for real estate agents?

Remember the good ol’ days of real estate marketing? You bought a bus sign, sent out a postcard — maybe put your face on a grocery cart — or some other form of “display” advertising. Times have certainly changed, however, and real estate agents can thank the internet for that. You don’t have to put ads […]

Podcast: Crazy sh*t in real estate Episode 5 — Ghost in the attic

Reposted with permission — show notes and credits available here. The showing of a beautiful, turn-of-the-century, three-story home in southwest Minneapolis ends with the agent screaming bloody murder, and a ghost story to tell. Do you have a crazy real estate story to share? Email Leigh for your chance to tell it on the podcast! Leigh Brown is […]

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