Reposted with permission from Matt Bonelli. Stop commoditizing yourself! Agents, brokers and owners are always talking about how they are fearful that technology could one day replace the real estate agent. Sure, there are companies trying to do that very thing right now, but that’s not the problem. We have been commoditizing ourselves for years […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Agents and brokers can use VScreen’s Community Videos to share neighborhood stats and highlights with clients. Platforms: Browser-based Ideal For: All agents and teams Top selling pointsProven company Multiple marketing advantages Concise, easy-to-digestTop concernsMonthly reports aren’t proactive enough; […]
Marketing is the heart of what real estate agents do, especially for those who primarily focus on listings rather than buyer clients.Undoubtedly, the internet and social media have changed where we advertise and market our properties, but thus far, it has not changed how.In fact, the how of marketing real estate has not changed in […]
“Love it!,” “Let’s go see it!,” “What do you think?”Now you can slap reactions like these onto realtor.com listings in some text-message conversations.The listing portal has added new integration to its Apple search app that lets users discover, share and comment on realtor.com listings from within iMessage, the inter-iPhone and iPad messaging system.The idea is to stitch both basic search functionality and novel features into […]
Real estate agents will soon lose the ability to manually post listings on Zillow or Trulia.Zillow Group, which operates the two listing portals, will nix the option on May 1, in a move that will put pressure on more MLSs and brokerages that send listings directly to the company.Zillow Group says it’s making the change to promote the accuracy and […]
Wall Street and new online lenders are bundling loans for home flippers into fix-and-flip mortgage bonds, offering a new way for hedge funds, private equity firms and other institutional investors to invest in the housing market. The bonds could help accelerate a long-overdue makeover of U.S. housing stock, though not without raising eyebrows over untested […]
As the new reports for the end of 2016 in New York are revealed, the most startling figures are in the concessions column. Just this December, more than a third of signed new leases in New York City rentals granted concessions from the landlord to the renter. The increase of rental rates for the NYC rental market […]
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