Over the past year, Facebook has been rolling out update after update, which included features such as Facebook Live and Facebook Marketplace, a Craigslist-esque function that allows users to sell items. Now, the social media giant has officially launched its newest feature — job listings. With the jobs feature, businesses can post listings and invite applicants to apply […]
Register now Growing your business from your sphere of influence takes work. Growing your business from farming takes work. How can you do both at the same time, with less work? SmartTargeting by SmartZip is a predictive marketing platform that streamlines your marketing and targets your best prospects in one system. Whether you farm, work […]
The phrase “Inman is its readers” isn’t just a marketing slogan; it’s something we live every day. But one of the areas where we knew we could do better living this mantra is with the images we use on inman.com and elsewhere. That’s why today we’re announcing the launch of the Inman Image Contributor program, […]
The owner of NRT, America’s largest real estate brokerage, plans to launch a high-tech mortgage business, believing the new firm will give a leg up to NRT agents.Realogy Holdings Corp. has formed an agreement to launch a joint venture with mortgage company Guaranteed Rate Inc.The new company will be called Guaranteed Rate Affinity, and will replace a previous joint […]
Zillow Group has been using its leverage in more dramatic fashion recently. The headline this week is an upcoming moratorium on agent-posted listings.Beginning May 1, agents’ listings will only be allowed on the company’s portals if they come via a broker or MLS feed.This is a power play, and one that the company has every […]
Today we suffer from many misidentifications of economic events. Not so much “fake news” as twisting ordinary meaning into propaganda.”Globalization” is one of these labels, with its codependent “globalism” — as though trade between nations were a philosophy, and its adoption an optional public policy choice. When did ‘globalization’ start? The initial use of “globalization” […]
“If you can dream it, you can do it.” Is that really true? The concept of wish fulfillment and how to make those dreams come true was a topic tackled on stage at Inman Connect New York by Gabriele Oettingen, a professor of psychology at New York University and the University of Hamburg…. Source: click here
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Onthr3 is an app for ordering photographers on demand. Platforms: iOS Ideal for: All agents and teams Top selling pointsAffordability Streamlines marketing efforts Sharp user interfaceTop concernsMarket availability (currently limited to Los Angeles)What you should know I […]
As a new agent, should you farm a geographic area or wing it? Well, with farming, immediate expenses come into play. You can use Facebook and other digital targeting tools, but postcards still rule in this strategy. If you’re a new agent and you want to kill it in a specific geographic area, you have to […]
From generating leads; to marketing, networking and branding; and, finally, crushing your commissions — being a successful real estate agent requires good business sense.Maybe you don’t consider yourself a business owner; you’re just an agent that “works” for a brokerage.However, it’s time for independent real estate agents to start thinking of themselves as true business […]
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