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How luxury real estate agents can make lasting connections with clients

Every luxury real estate agent wants his or her marketing to bring results and yield a return on investment. Obviously, agents don’t want to waste money on unsuccessful marketing. Effective techniques will lead to the desired outcome. Lead generation The goal of lead generation for luxury real estate agents is to identify interest in their services — […]

Daily market update: February 22, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. National Association of Realtors’ Existing-Home Sales for January 2017: Total existing-home sales expanded 3.3 percent to a seasonally adjusted annual rate of 5.69 million in January from an upwardly revised 5.51 million in December 2016. This is 3.8 percent higher than […]

The story behind ‘Cards Against Real Estate’ (and where to find it)

Are “passive-aggressive hashtags” or “Alex Perriello‘s morning routine” the future of real estate? And what would you rather give your clients for a closing gift: Leigh Brown‘s potty mouth or Brad Inman’s priceless collection of bolos? These are the questions that Andrew Flachner and his RealScout team mulled over during a company happy hour as an answer […]

Data whiz kids who don’t want to disrupt the real estate industry

Mike Schneider at First, Jonathan Aizen at Amitree and Charles Williams at Buyside discussed how their products support agents (with no intention of disintermediation) with Katie Maxwell at Inman Connect New York this year…. Source: click here

Market report: The Fed will hike as soon as next month

Credit markets remain bolted to a narrow range, and although stocks have burbled upward there is little action there, either — low volatility everywhere.One theory holds that markets don’t care about the peculiar onset of the Trump administration, the Trump Rally holding, and the economy doing pretty well, upshifting last summer close to 2.5 percent […]

‘Money will never replace hard work’: 10 questions with top producer Patti Mahoney

As part of her 10 Questions podcast series, F.C. Tucker broker Angela Raab interviews Patti Mahoney, a top producer in Noblesville, Indiana, who dives into her systems and philosophies for success. Patti Mahoney “Money will never replace hard work,” Mahoney says, sharing where she will (and won’t) spend her money. One area that’s not on her to-do […]

No office, 100% commission: How an 18-state virtual brokerage makes money

Josh HarleyFathom Realty founder and CEO, Joshua Harley, doesn’t like to use the term “100-percent commission brokerage” to describe his fast-growing firm because these companies have reputations as simply “license warehouses,” he says.He prefers to describe Fathom, which started in Dallas-Fort Worth in 2010, as a full-service brokerage that offers the industry’s best commission plans. The […]

Should real estate agents discount their commission if a seller finds the buyer?

Aaron Wittenstein sometimes cuts his commission by a quarter or more if a seller client brings an unrepresented buyer to the closing table.“The way that I look at it is they should be compensated as the buyer’s agent because they did their job,” said the White Plains, New York-based Realtor.Aaron WittensteinWittenstein doesn’t have to split his commission with […]

Zillow Group will add buyer’s agent ads to StreetEasy listings

StreetEasy — the New York City listing portal that Zillow Group bought for $50 million — will soon tack the same ads for buyer’s agents that appear on Zillow and Trulia onto StreetEasy listings as well.On March 1, Zillow Group will roll exposure on StreetEasy listings into its Premier Agent ad product, which at the moment, only offers exposure […]

Listing Bits: Innovation and growth in real estate software

Posted with permission from Greg Robertson. In Greg Robertson’s inaugural Listing Bits podcast, he interviews David Friedman, a self-described “Jewish kid from New York,” who about 12 years ago came across an industry space that was far behind the technology curve: the real estate brokerage. Friedman, president of Boston Logic, and the Vendor Alley founder […]

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