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At Inman Connect San Francisco, adapt, adjust and reach for growth

Have you felt it? Changes are coming to the real estate industry faster than ever — from new platforms and technology to growing sources of competition. But those who embrace the change and learn to adapt will not only survive; they will thrive. On August 7, Inman Connect will kick off in San Francisco at […]

Top NYC brokers slam StreetEasy agent program

StreetEasy has apparently turned into “A Nightmare On Elm Street” for a number of New York City brokers.They say that adding Zillow Group’s Premier Agent program to the platform is misleading potential buyers by guiding them to buyer’s agents who’ve paid for advertising on StreetEasy instead of the exclusive listing agent.The Premier Agent program, which […]

How I fell in love with selling real estate

Broker Chris Lazarus shares the tale of how he got started in real estate — and how he realized it was the career for him. Chris Lazarus is the Principal Broker and Chief Operating Officer of Sellect Realty. Source: click here

How to go from ‘viral’ to ‘vital’ as a real estate agent

LAS VEGAS — “In the old days, it used to be that we were the controllers of the interrupt,” said Matthew Ferrara on stage in a session at One21, Century 21’s conference.”We could make a sign, a TV ad, a radio ad, even a postcard in the mailbox, and we could interrupt their brains.”Matthew FerraraOh, […]

The 3 tiers of luxury homebuyers: How well do you know your client?

If you think you know your luxury buyer, think again.New findings by Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World (LeadingRE) and its research partner, YouGov, separated luxury buyers into three tiers in the report, The Affluent Homebuyer: A Quest For Meaning.And it showed that each group differed in […]

21 common objections (and how to handle them) for real estate agents

LAS VEGAS — “With all of my objection handlers, it’s really about educating the consumer,” said Anne M. Rubin at a session at One21, Century 21’s conference. “It’s not about giving them what they want.”She offered 21 common objections that potential clients might offer up, along with responses for each of them.1. We’re not ready […]

Daily market update: March 8, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average […]

10 steps to attracting free real estate leads on Instagram

I once had one of my brokers in charge tell me, “Social media is fine, but I don’t think you’ll find many clients that way.”Last month, I closed on a $220,000-plus sale where my client found me on Instagram. No, we didn’t know each other previously — nor did we even run in the same […]

Seth Price’s 3 questions for developing a real estate brand

How often have you considered the ways real estate branding and marketing could help make your real estate business more profitable? In this post, we’ll take a look at real estate branding and how you can establish an effective brand to make more money. Established author, successful entrepreneur and fellow podcast host Seth Price sat […]

How to eliminate the tiny scraps of paper in your real estate business

We’ve talked about reasons to go paperless and the first steps to getting there. So your transactions, calendars and to-do lists should now be in the cloud. Yet you continue to generate and use paper in a host of other ways: taking notes, making lists, preparing presentations, maintaining “idea files” and plenty more. Getting control of […]

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