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Is it a good idea for sellers to Google buyers (or vice versa)?

A seller received an offer on her listed home and, curious, she Googled the prospective buyers, a couple. What she found gave her more leverage than the buyers probably would have preferred. The seller pulled up the wife’s Facebook page, where she’d posted photos of the house and told her network that it was her new […]

How do you decide on a brokerage that’s right for you?

In real estate agent’s brokerage selection, commission splits, marketing tools, technology offerings, brand power and more are all on the line. But what about the intangibles? How does an agent know that it’s a good fit, and that an environment will challenge, energize and support them? Here, two brokers share their insights on what to look […]

When do you decide a real estate lead is dead?

In this video, Peter Lorimer of PLG Estates explains to agents when they should let dead real estate leads lie. In real estate, we are in the business of leads. When you work for yourself, you have to fill your pipeline. As a new agent, you work with everyone you can and provide your best service. […]

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