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CAR partners with immoviewer to offer 3-D home tours to Realtors

The California Association of Realtors (CAR) has been hunting for an “affordable and accessible agent-centric 3D tour software” for its members. Now, it’s found a winner. CAR has announced a partnership with immoviewer to help its members “easily create virtual property tours and boost their business.” The deal underscores the momentum of 3-D real estate marketing. Real estate agents can […]

EXp Realty deepens leadership bench with 4 big industry hires

After nearly tripling its agent count in 2016, cloud-based brokerage eXp Realty today announced the addition of four new management-level hires: Former DocuSign executive Kee Wah Chung Kathy Gordon, previously a broker of record for Keller Williams Scott Petronis, who led initiatives at the Real Estate Standards Organization (RESO) Mitch Robinson, who spearheaded Zillow’s trade […]

‘Survivor’ contestant and real estate agent fired from brokerage after controversial episode airs

Most real estate agents would consider reality television good business — but as Jeff Varner learned last week, sometimes putting your face (and words) in front of millions of viewers can backfire in a big way. Anyone who’s been following the hit reality television series Survivor for any amount of time is used to drama, […]

Homeownering.com aims to level the playing field for female homebuyers

When Nicole Hamilton created Homeownering.com, the serial homeowner and tech entrepreneur had steam coming out of her ears over a real estate and mortgage industry paradox. Nicole Hamilton In the pie chart of homebuyer market share, single women claim a slice that’s more than double the size of their male counterparts’, but they tend to […]

Luxury’s biggest names will share secrets from the New Luxury Playbook

BEVERLY HILLS, California — Luxury Connect, Inman’s exclusive event attended by 600 of the top-producing luxury brokers and agents from around the world, announced the conference agenda today. The event, to be held at The Beverly Hills Hotel Oct. 18-19, will focus on, “The New Luxury Playbook.” Attendees will get deep insights into the current state of […]

Real estate investor sentenced for public foreclosure auction bid-rigging, fraud

Another real estate investor has been sentenced in a foreclosure auction scheme that spanned at least nine years in Mobile, Alabama. Oscar Celso Anez pleaded guilty in June of last year to bid rigging and conspiracy to commit mail fraud. Last Monday, April 10, he was sentenced to serve 12 months and one day in prison and […]

What you should tell real estate clients about Freddie Mac’s mortgage survey

Most real estate agents understand that mortgage rates change every day, sometimes intra-day. Fewer know that the real-time aspect is driven by global trading in bonds, and mortgage-backed securities (MBSs) are just another kind of bond. Every agent and their clients, especially those close to a transaction, are curious to know where rates are and […]

Q1 home renovations set stage for robust year, Houzz says

Houzz released its Q1 Renovation Barometer, a report that tracks confidence in the home renovation market among a range of industry professionals, such as interior designers, architects and professional landscapers. The report, which records differences in year-over-year and quarter-over-quarter market improvements, showed high first-quarter readings, ranging from 68 to 75 out of 100. According to Houzz, this year’s […]

5 ways to handle difficult real estate clients and close the deal

As somebody who has been in the real estate industry for years, I would be lying if I said that being an agent was an easy ride. Having non-negotiable clients often comes with the territory, which means you have to stay sharp, knowledgeable and be a constant source of reassurance. Some clients will challenge every suggestion […]

Your like don’t cost a thing: 6 ways to boost organic traffic

Every real estate professional wants more organic traffic to his or her website. Why? First, it does not cost any money; however, don’t be fooled, it does cost time. But the time investment upfront appreciates in value and drives more value over time, which is again why lots of organic traffic is the holy grail. Second, […]

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