Erik Serras, the co-founder and principal broker of Brooklyn-based independent brokerage Ideal Properties Group, was born in Brooklyn, as were generations of his family before him, back to the time when parts of the New York borough were still farmland. Brooklyn is quite a different environment in 2017, a place where all the urban hipsters […]
Gary Gold’s blueprint for a killer listing presentation involves storytelling, the perfect platform for photography display and hard evidence of his homeselling skills. Source: click here
Save My Spot You know the secret to growing your business is generating referrals. But most agents don’t have time or a system to make this a daily habit. Reach150—now a part of SmartZip—solves this challenge by providing a simple, systematic way to gather testimonials and build your business through referrals. Join us to see […]
As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many of us, there are hundreds of potential homebuyers in the untapped well that is Facebook. … And almost no agents are reaching out to them. Whether these people have yet to […]
Your responsibility includes securing the most advantageous price possible for your client. Causal counter offers may get the deal to close, but are they really getting your client’s the best possible price? Reframe the transactional task of the counter offer, see it for all it can be, discover its power — make it a valuation […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. It’s not easy to enter Matterport’s world, but Ontario-based Planitar did so with gusto, giving the industry a lot to consider when clients ask about how to differentiate their listing. The company, which has grown from […]
A seller received an offer on her listed home and, curious, she Googled the prospective buyers, a couple. What she found gave her more leverage than the buyers probably would have preferred. The seller pulled up the wife’s Facebook page, where she’d posted photos of the house and told her network that it was her new […]
In this video, Peter Lorimer of PLG Estates explains to agents when they should let dead real estate leads lie. In real estate, we are in the business of leads. When you work for yourself, you have to fill your pipeline. As a new agent, you work with everyone you can and provide your best service. […]
In real estate agent’s brokerage selection, commission splits, marketing tools, technology offerings, brand power and more are all on the line. But what about the intangibles? How does an agent know that it’s a good fit, and that an environment will challenge, energize and support them? Here, two brokers share their insights on what to look […]
The supply of homes for sale this spring is so depleted that one of the nation’s valuation firms predicts that the inventory drought will reduce total home sales this year as shortages drive up prices and buyers fail to find properties they can afford, according to the latest analysis from Pro Teck Valuation’s Home Value […]
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