Are you still using your personal Facebook page to promote your real estate business? Besides making you look like an amateur, relying on your personal profile to market yourself and your services means missing out on some crucial benefits. A Facebook business page provides a platform to share your story, connect with people in your […]
April’s S&P/Case-Shiller Home Price Index numbers set a fifth consecutive all-time high — a trend that isn’t expected to end in the foreseeable future. April 2017’s national index comes in at 188.50, a 5.5 percent year-over-year increase from March 2016 and a seasonally adjusted 0.95 percent month-over-month increase. “Since demand is exceeding supply and financing is available, […]
The door for first-time homebuyers is wide open. Rents are rising faster than incomes, which is causing many millennials to enter the market and buy. In fact, half (50 percent) of today’s homebuyers are under the age of 36, according to Zillow’s 2016 Consumer Housing Trends Report, and 47 percent are first-time buyers. Solo homebuyers are in […]
What’s the next big thing in real estate? Lately, I’ve been getting more inquiries from investors looking for the answer to that question. You can usually categorize their messaging by the amount of time they’ve been on the ground in the industry. Newbie: “Software will eat your jobs.” Veteran: “Can you share a bite of […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, June 27 Zillow Mortgage Rate Ticker The 30-year fixed mortgage rate on Zillow Mortgages is currently 3.67 percent, down one basis point from this time last week. The 30-year fixed mortgage rate rose to 3.71 […]
Competition for agents, especially top producers, is par for the course among real estate brokerages. But a jury has found that one prominent firm crossed the line — and is making the firm pay dearly for it. After a four-week trial and a two-year legal battle, a jury has awarded Douglas Elliman Real Estate $4.75 […]
By Angela Hawksford; reposted with permission from AIM Group’s Classified Intelligence Report. Domain, the Australian real estate site owned by Fairfax Media (ASX: FXJ), reckons its transformation from the “other” property site into a serious contender for the market-leading spot was due to a renewed focus on its parent company’s specialty: journalism. It might just […]
We often hear about the burden of low inventory, but who does it actually affect and how exactly does it effect them? Those are the answers Trulia Chief Economist Ralph McLaughlin sought to answer in the latest Trulia Inventory and Price Watch report. According to McLaughlin’s findings, the 20 percent dip in for-sale listings over […]
Video is no longer an option when it comes to successful marketing for real estate agents. It’s a necessity. YouTube has more than a billion users who watch a billion hours of video daily in 76 different languages. More than half of YouTube’s views are from a mobile device. It’s an easy way to reach […]
With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression. But exactly what does constitute quality exterior photos? First, agents can be divided on whether professional […]
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