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3 tips for nailing your Facebook target audience in real estate

Nearly eight in 10 online Americans (79 percent) now use Facebook, more than double the share that uses Twitter (24 percent), Pinterest (31 percent), Instagram (32 percent) or LinkedIn (29 percent), according to Pew Research Center. That makes Facebook marketing — huge. Both paid and organic. It can add incredible value to your real estate business. […]

Why being authentic is a winning strategy that pays off

How do you make sure you and your client are always on the same page? When starting off a conversation, do you need to pretend to be someone you’re not? And where does consistency come in? Be genuine Being genuine can sell your business much better than any pre-learned script can. Utilize your authenticity fully to connect […]

Every agent has a story: Humanize your brokerage to elevate your team

In every real estate agent, New Jersey broker Luis Leiva sees a history. A family. A person. “We all have one thing in common as human beings,” said Leiva, who seeks to humanize his agents over promoting his brokerage brand. “We all carry baggage.” The entrepreneurial Leiva cut his real estate teeth at a few […]

HomeLight closes $40M funding round

Many consumers rely on recommendations from friends and family to find a trustworthy real estate agent, yet a small but growing share are making selections based on the numbers. That’s a clear takeaway from the rise of agent-matching service HomeLight. The company recently closed a $40 million Series B funding round after growing revenue sixfold […]

Is your real estate team violating the law?

SAN FRANCISCO — If you run a real estate team or are the supervising broker of an office that has agent teams — listen up. There’s a high probability that your teams are violating the independent contractor laws, and it’s time to act now to rectify this situation. The underlying problem when it comes to […]

4 easy ways to scope out your real estate competition online

Do you know which real estate agents in your area are using paid advertising, who has thousands of Facebook fans, or who is getting the most organic traffic to their website? If you’re not sure, it’s time to get informed. The internet is a pretty crowded place. In some markets, it’s almost suffocating. Having a […]

6 ways empowered agents embrace disruption to drive success

The word disruption has sailed around real estate for over a decade. We’re constantly anticipating its influence on the way we do business. Several events over the past 10 years have significantly changed the real estate landscape. The economy has reached all-time high after the Great Recession. A tech boom introduced new ways of working […]

Real estate hack: 3 steps to earning passive income without renters

Plenty of real estate agents earn passive income by renting out investment properties, but did you know that there’s a way to generate passive earnings without the hassle of renters? That’s right — it’s possible to collect a check every month with a different type of real estate investment strategy. Mark Podolsky Mark Podolsky, a […]

Why isn’t my social media working? 7 common mistakes

Wondering why your social media isn’t yielding the results you’ve heard about? You aren’t alone. I would venture to say that 80 percent of real estate agents are asking themselves that very question. Facebook, Twitter and Instagram are channels that have already been proven to work, but they only work when used properly. If you’re […]

Sh*t real estate professionals say

“I don’t have time to get it done.” “The market is terrible!” “Buyers are liars.” Have you ever vocalized any of these phrases? If so, welcome to the club! Watch to hear real estate professionals get real and express the sh*t they say on a regular basis.   Source: click here

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