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The Braveheart approach: risking it all in business

SAN FRANCISCO — For David Smith, real estate is simple — “[It’s] people over property,” he said to the crowd of eager listeners at Inman Connect. Smith transitioned to real estate this year after being a pastor, something people close to him were surprised about because real estate agents tend to get a bad rap for […]

You don’t need to advertise a good party

SAN FRANCISCO — Usually, only one of two things happens to an ugly T-shirt — it ends up in the trash or in the depths of a drawer never to be seen again. But for CloseSimple founder Bill Svoboda, an ugly T-shirt inspired him to create a 15-year business that he runs today alongside his […]

Protecting ourselves from power shifts in real estate

SAN FRANCISCO — The real estate industry is going to become more polarized, with discount brokerages at one end and luxury, high-service brokerages at the other. Dolly Lenz This prediction came from the Inman Connect stage, where a high-level panel — including Dolly Lenz (Dolly Lenz Real Estate), Ken DeLeon (DeLeon Real Estate), The Agency’s […]

What could PR do for your real estate business?

Audie Chamberlain SAN FRANCISCO — The last time you did something amazing in your real estate business, who learned about it? Was it a relatively small circle of your friends and family, or did you have the media paying attention to your achievements? Public relations, explained Audie Chamberlain, is the art of “interfacing” with, well, […]

9 ways to maximize your Facebook marketing in real estate

SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online. Mor Zucker So when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a lifestyle blog, The […]

Custom digital invites made for real estate: Introducing Modern Stamp

SAN FRANCISCO — A glistening envelope sliced open reveals a beautiful card featuring calligraphy, layers of color and a warm message. That moment can be delivered with a well-crafted invitation sent via snail mail. But a new company on the real estate scene — Modern Stamp — aims to emulate that entire experience with the […]

4 reasons working with friends and family isn’t always a good idea

You just graduated from real estate school and are excited to begin your career. Your instructors have advised you to interview several companies to see what they can do for you in training, mentoring and guidance. All companies have the same tactic: tap into your “sphere.” You hear it all the time. The no. 1 […]

How to truly be of value to your luxury real estate clients

What’s most important when it comes to setting yourself up as a person of value? Why is it wrong to try to twist the prospect’s arm? Set yourself apart To succeed in luxury real estate, you have to have your own unique selling proposition that shows what makes you different. You have to bring so […]

Make commissions and transactions easy to handle with Brokermint

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Brokermint is a commission and transaction management software. Platforms: Browser; mobile-optimized Ideal for: Brokers in offices of every size Top selling points Superior user interface Exceptional ease of use Wide variety of CRM integrations Brokerage white […]

How one real estate tech CEO is living the dream

  Andrey Nokhrin A math degree is not the usual path to becoming a real estate broker, but Andrey Nokhrin is not your usual real estate CEO. The founder of FLIPT’s background in both real estate and high tech makes him uniquely positioned to both understand what real estate agents need and create tech that helps […]

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