With more than half of sellers finding their agent through referrals from family or friends, it can be tempting to ignore your agent bio and focus your marketing time elsewhere. But that would be a mistake. Buyers and sellers commonly consider multiple agents before settling on a choice, and they frequently use online resources to […]
On Aug. 10, 1991, the World Wide Web went live. Now, more than 25 years later, it’s had a lasting impact on real estate, business and the world. Despite the fact that the internet has changed how the vast majority of consumers search for and hire people in service-related industries such as real estate, some […]
A friend of mine sent me an article about robots replacing real estate agents. The article described an Alexa-type object that answered questions about a property at an open house. Cute. A bit of a gimmick that might distract from the home, but cute nonetheless. I recently bought an Alexa for my son’s 18th birthday. […]
Reposted with permission — show notes and credits here. The last thing you want to see during a closing is two people fighting. But the very last thing you want to see is two mothers fighting. But that’s what real estate agents Andrea Murphy and Morgan Bowling were facing when they had to close on a home in their hometown of […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. KiTS is a CRM and marketing platform for real estate agents. Platforms: Browser; mobile-optimized Ideal for: Larger teams and offices; brokers seeking comprehensive marketing solutions Top selling points Highly robust mix of marketing media Rapid turnaround […]
At the end of May, a group of around 400 agents gathered at the Mile High Station, an attractive Denver party venue, as privately held franchisor HomeSmart International announced the acquisition of Denver-based Cherry Creek Properties. It marked the culmination of a relationship between the two founders that had been several years in the making. […]
The 2017 Homebuyer/Seller Satisfaction Study from J.D. Power confirms what most real estate agents already know: If you invest time and effort with a client, they’ll walk away highly satisfied. “When agents remain transparent, informative and responsive, they can greatly impact customer satisfaction and increase agent reputation and recommendations,” said Greg Truex, senior director of […]
Now that we are living so much of our lives online, the risk of identity theft and data compromise — which has always been around — has increased by leaps and bounds. Hackers can install malware on your devices from across the world, holding your personal information for ransom, or send an email from “your” […]
Real estate technology powerhouse CoreLogic has acquired one of the industry’s most well-known technology and consulting firms, Clareity. The deal closed yesterday for an undisclosed sum. CoreLogic, a publicly-traded firm with a market cap of $3.8 billion, offers global property information and analytics, including its public records product Realist and data aggregation and distribution platform […]
Ben Kinney, who owns several Keller Williams brokerages, has scooped up Facebook Messenger bot platform Automabots, the sixth tech firm to be acquired by his technology company, Ben Kinney Companies Technology Division (BKCO). “Automabots is one of the first companies to deliver artificial intelligence technology to real estate agents via chatbots, SMS, and Facebook Messenger,” BKCO said […]
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