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our goal is to help you stay informed by providing timely and interesting articles.

So you wanna be real estate agent? Read this first

The million dollar listers, flippers and fixer-uppers on TV make real estate look glamorous, easy and fun. You get to make huge amounts of money on one deal, exercise your creative and design muscles and meet new people — all in a day’s work, right? So you’ve done some research and walked through more open […]

How to love what you do and make money at it

What do you want to be when you grow up? Ask any child that, and you’ll be met with a plethora of hysterically optimistic answers. As a kid, I wanted to grow up to be an Olympic Gold-medal-winning equestrian, despite the fact that I didn’t have the money to train, a horse or any of […]

Word-of-mouth marketing: How to get clients singing your praises

Picture this scene: Friends are dining together at a local restaurant, and one friend asks another if she knows a good real estate agent because she is looking to buy a home. If it’s been a while since she purchased her home, and she hasn’t heard from you since, chances are you won’t come to […]

4 tips for reassuring clients when things are quiet

When sellers don’t accept your buyers’ offers, when a buyer’s dream home goes under contract days before the showing, when the inspection turns up issues the sellers were unaware of — no one likes delivering bad news. But what’s just as challenging is trying to keep clients at bay when you have no news at […]

From blight to twilight for under $2: BoxBrownie cuts photo editing prices

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. BoxBrownie had two employees when I first learned about the company’s image editing and creative visual products. The Australian firm, named after Eastman Kodak’s first consumer-level snapshot camera, now has 10 full-time employees, and 70 percent […]

Negotiating 101: Kill them with kindness

There are a million versions of how to negotiate, but coming from a dog-eat-dog market like L.A., I’m going to share what I found to be the best negotiation strategies as a real estate agent. The first rule of thumb is to kill them with kindness. So let’s say we’re talking about an overpriced property. […]

The Inman Files: Don’t wait for Opendoor to eat your lunch

I’m working on a new weekly email featuring my thoughts on the industry and more. Check out the last one, “Zillow is fighting a two-front war,” here. Send me feedback at brad@inman.com. And if you would like this in your inbox, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) { […]

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