Zillow and realtor.com know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers. In effort to boost the publication’s revenue and users — and mirror the city’s unpaid listing display norms — NYT will no […]
In 2013, Jägermeister, the company responsible for the gut-rot alcohol by the same name, decided to host the be-all-end-all sexy pool party of all time in Leon, Mexico. But despite the nubile bikini-clad models and vats of booze, the party promoters thought the party was still missing that special something. Then, some genius decided what […]
Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business. Three thousand Facebook friends was great for the invite list to your […]
Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability. When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents. Drones provide elevated imagery, at a much more affordable price than hiring a service. Viable drones start at […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Back At You Media is a social media and online marketing solution. Platforms: Browser; mobile-optimized Ideal for: All agents and teams looking to launch or augment their online presence. Top selling points Automated, localized content creation […]
Dark kitchens with black quartz benchtops, ivy-covered home exteriors and a considerable amount of chintz might make some listing agents’ heart sink. And the San Francisco Bay Area’s Marin county, California, luxury real estate market is overflowing with large family homes featuring these design fads from 15 years ago. Tracy McLaughlin / Photo credit: Jason Wells […]
Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price. When pricing a home, a good real estate agent will look at the inventory. He or she will know what has sold around the home, look at the comparables […]
What if you could generate pre-approval letters, calculate monthly payments and avoid email scams at the tap of a phone? There’s an app for that thanks to Veterans United Home Loans. AgentEdge AgentEdge, an app that empowers real estate agents to stay in touch with and better serve military and veteran clients, offers: Real-time updates Enhanced […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. IdealEstate.co founder and CEO Brody Saunders called me on the eve of his wedding in Maine to share that his creation, a nationwide Pinterest-style listing portal, was ready for its official debut. It launched last week after […]
Litter box Background image via Shutterstock. Modified. Tilted couch Background image via Shutterstock. Modified. Messy closet Image via Shutterstock. Dirty microwave Image via Shutterstock. Extension cord Image via Shutterstock. Bong Image via Shutterstock. Switchplate Image via Shutterstock. Moving boxes Image via Shutterstock. Throw rugs Image via Shutterstock. House for sale Image via Shutterstock. Editor’s note: […]
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