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Survey: How to leverage technology as a new real estate agent

New agents are tasked with building up a brand and generating leads before they run out of dough. And a real estate license these days is an open invitation for tech vendors to start hounding you with the latest and greatest products. How can rookie agents cut through the noise and create a tech strategy that […]

How one agent used humor to market a grave situation

The sound of trains roaring by as you try to show a home near railroad tracks, honking horns from a gridlocked freeway a mile away from your listing, a graveyard next to the home’s lot — these are all challenges real estate agents face when trying to market a listing. But one East Lansing, Michigan, […]

The Inman Files: All-day open houses and reconsidering Chris Rock

I’m working on a new weekly email featuring my thoughts on the industry and more. Check out the last one here. Send me feedback at brad@inman.com. And if you would like this in your inbox, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) { js=ce.call(d,”script”); js.id=id; js.src=b+”embed.js”; q=gt.call(d,”script”)[0]; q.parentNode.insertBefore(js,q) } […]

Don’t sugar coat it: Here are the hidden costs of homeownership

A home’s affordability goes way beyond the monthly mortgage — it includes insurance, maintenance, utilities, taxes and other unforeseen to-dos along the way. So, how do these extra costs impact a buyer’s ability to actually afford the home they’ve been eyeing? According to a joint study by Zillow and Thumbtack, the average U.S. homeowner will spend $9,080 […]

What buyers should know before choosing a fixer-upper

Despite being in the midst of an inventory shortage, buyers have been resilient in their quest to become homeowners. For many, that means putting time and money toward transforming fixer-uppers into the dream home they’ve always wanted. In 2016, first-time buyers spent an average of $33,800 on renovations — about $7,600 more than experienced owners. […]

How to be the advocate agent

“In the eyes of the public, we’re seen as predatory, as flashy, as selfish … only out for ourselves instead of being out for our communities,” said David Smith of David Smith Homes on the Inman stage. Watch him explain how he’s used his business to change that notion by advocating for refugees, businesses and […]

Brokerages have a long way to go on Realtor safety

“Knowledge. Awareness. Empowerment. These are the core components of Realtor Safety. And helping our members understand the risks they face can mean the difference between life and death.“ With those words, the National Association of Realtors’ 2017 Member Safety Report begins its dive into deep issues regarding Realtor security issues. The report gauges respondents’ feelings about overall job […]

Irma spared some islands in Florida Keys and savaged others

A reported 90 percent of homes in the Florida Keys suffered damage and a quarter of homes on this group of once-paradisal islands have been destroyed. But don’t believe the rumors that the Florida Keys is flattened and never coming back, said prominent Realtors in the market this week. Some islands just needed a clean […]

Is HomeServices of America quietly taking over the Mid-Atlantic?

As an acquisition arms race goes down on the West Coast between Douglas Elliman and Pacific Union, Berkshire Hathway affiliate HomeServices of America is making moves in the East. Shortly after HomeServices of America scooped up Mid-Atlantic behemoth Long & Foster Real Estate, an acquisition within an acquisition unfolded. Evers & Co., a residential real estate […]

Howard Hanna staking bigger claim in Detroit metro

Detroit real estate is on fire, and it looks like the Motor City’s potential is not lost on Howard Hanna, the third largest brokerage in the country by transaction sides. The Pittsburg-based real estate company is building up its presence in the state of Michigan and this week acquired Cranbook Realtors, a brokerage of 70 […]

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