In 2017, millennials finally entered the housing market in force, comprising 71 percent of first-time buyers and 42 percent of all buyers who purchased a home in the last year. Despite driving much of buyer demand and activity, this group of 18- to 37-year-olds still faces a number of roadblocks on their way to homeownership […]
NEW YORK — E-newsletters can be an immensely valuable way for businesses to reach and engage with clients, so more and more Realtors are turning to the email marketing strategy. But with the inbox becoming increasingly crowded, how do you make sure your newsletters end up in front of eyes and not in the trash? […]
NEW YORK — Real estate will face a reckoning over the next 10 years as technology finally disrupts the industry in a big way, Trulia co-founder Pete Flint told attendees at Inman Connect New York on Friday during his Capital Connect keynote. “There’s a technology tsunami coming in,” Flint said. “A lot of low-lying areas […]
NEW YORK — It’s true that a big idea doesn’t always need a big budget, but a healthy marketing budget is an important key to success for real estate pros. Unfortunately, that budget could take a hit when sales are slow and inventory is low, so you should always have a plan in place for […]
NEW YORK — This week Realogy’s new CEO Ryan Schneider gave his first public remarks to the industry at Inman Connect New York. The former Capital One executive told attendees of his plans to leverage untapped real estate data and enhance the agent experience across a litany of brands as Realogy gears up to compete […]
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