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Top 10 real estate books of the last year

There were many great books published in 2017, but it seems every industry guru has a book nowadays, which can make choosing a good read overwhelming. To make it easy for you, we’ve listed the top 10 must-read real estate books of the last year. Source: click here

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive officer of Kendrick Realty, it’s working. Source: click here

Keeping it real: How this luxe broker got a show on Netflix

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer shares how he got his new Netflix show, “Stay Here.” Source: click here

WATCH: What’s the current state of real estate marketing?

Laura Monroe, of Sequel, and Molly McKinley, marketing consultant with first.io, give an overview of real estate marketing onstage at ICSF. Source: click here

WATCH: How this agent sold 3 homes — from her Instagram

See how one agent took what she learned at Inman Connect San Francisco, applied it to her marketing strategies and saw real results right away — she even sold three homes from her Instagram. Source: click here

NAR’s new tech conference kicks off today: iOi first impressions

The National Association of Realtors’ new technology conference iOi (Innovation, Opportunity, and Investment) kicked off this morning at Bespoke in SF… Source: click here

News Corp. is buying Opcity for $210M

News Corp subsidiary and realtor.com operator, Move Inc., today announced the acquisition of Opcity, a real estate lead generation technology platform that matches vetted buyers and sellers with real estate agents in real time, for $210 million. In a press release, realtor.com says the acquisition of Opcity will allow them to expand their lead generation […]

Agent arrested for leaving his kids in locked car to do home showing

After finding two girls under the age of 5 locked inside a car in 84-degree heat, Connecticut police arrested their real estate agent father for allegedly leaving them to do a home showing, according to local news reports. Karl Luberda, a real estate agent with Tea Leaf Realty in West Hartford, was arrested on Aug. […]

WATCH: How to defeat your toughest marketing challenges

Listen in on a conversation between a relationship marketer, a digital whiz and a marketer on their secrets to DemandGen and walk away with a framework, tech tools and best practices for approaching your toughest marketing challenges. Source: click here

WATCH: Content marketing that makes a difference in your business

Jason Frazier of The Agent Marketer, Zoe Horneck of Coldwell Banker and Stacie Staub of West + Main Homes, take the stage at Inman Connect San Francisco to share marketing tips and insights during the session, “Content marketing 3 ways.” Source: click here

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