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WATCH: What’s the current state of real estate marketing?

Laura Monroe, of Sequel, and Molly McKinley, marketing consultant with first.io, give an overview of real estate marketing onstage at ICSF. Source: click here

News Corp. is buying Opcity for $210M

News Corp subsidiary and realtor.com operator, Move Inc., today announced the acquisition of Opcity, a real estate lead generation technology platform that matches vetted buyers and sellers with real estate agents in real time, for $210 million. In a press release, realtor.com says the acquisition of Opcity will allow them to expand their lead generation […]

Luxury Connect: Gary Gold’s critical elements to success

This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. When a real estate client is thinking about buying or selling […]

Home prices are so high, pending sales have dropped for 7 months in a row

Pending home sales dropped 0.7 percent month-over-month and 2.3 percent year-over-year to 106.2 — the seventh consecutive month of annualized declines, according to the latest National Association of Realtors (NAR) Pending Home Sales Index (PHSI), released on Wednesday. PHSI tracks home sales in which a contract is signed but the sale has not yet closed. “Contract signings inched […]

WARNING: A new Zillow leads scam looks strangely familiar

Knowing that real estate agents will pay good money for leads on a sale, fraudsters are now sending out fake ads on social media to make a quick buck. Source: click here

WATCH: How this agent sold 3 homes — from her Instagram

See how one agent took what she learned at Inman Connect San Francisco, applied it to her marketing strategies and saw real results right away — she even sold three homes from her Instagram. Source: click here

Keeping it real: How this luxe broker got a show on Netflix

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer shares how he got his new Netflix show, “Stay Here.” Source: click here

NAR’s new tech conference kicks off today: iOi first impressions

The National Association of Realtors’ new technology conference iOi (Innovation, Opportunity, and Investment) kicked off this morning at Bespoke in SF… Source: click here

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive officer of Kendrick Realty, it’s working. Source: click here

3 ways to grow your client base as a newbie agent

New agents are always wondering how to grow their client database. Well, most growth comes from a solid reputation and word of mouth. That said, there are a few tricks new agents can implement to start growing their database as they learn the ropes. Source: click here

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