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Real estate execs promise they don’t want to steal your data

One of the things that often gets lost when discussing major acquisitions by big companies is the individual agent, who goes from utilizing a startup’s service to potentially running a crucial part of a business on a competitor’s platform. It happened with Compass’ acquisition of the popular customer relationship management tool Contactually, as well as […]

‘Departmentalizing’ a brokerage can boost everyone’s productivity

“We build a foundation, a structure, that agents build their business on top of,” one real estate executive explained Tuesday during an Inman Connect Las Vegas panel. Source: click here

Against the grain: 2 female leaders shaking up the industry

Kenya Burrell-VanWormer won the 2018 Inman Person of the Year award for leading HAR’s opposition to NAR’s proposed dues increase. Nikki Beauchamp, the president-elect for FIABCI USA, was one of the lone voices advocating for change when it came to restructuring, streamlining and cutting costs at the organization. Both women share their stories and what […]

Lesson Learned: Make education the first pillar of your business

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, third generation D.C. agent Jonathan Addison. Source: click here

Homebuyer’s remorse: 6 ways to prevent unhappy campers

What causes remorse? Being human often means being indecisive, especially about big purchases like a house. Here are six ways to help clients keep their eyes on the prize. Source: click here

How this startup helps me ‘glide’ through disclosures

Glide, a San Francisco startup, aims to modernize the way agents and clients handle the disclosure process and make their lives easier too. Source: click here

Where to find your next luxury customer

Whether you strike up a conversation on a flight or are referred by a tennis partner, it remains a real estate truth: your buyer could be anyone. But when it comes to the luxury market, it can be more challenging to connect with the buyers and sellers looking to invest in premium properties. When your […]

Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Far from dying on the vine, email is hotter than ever, with roughly 281 billion emails sent and received […]

Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflicting visions of those best practices. And there are even more varieties of tools to help […]

The Nanny Cam and other privacy issues in real estate

They’re everywhere: doorbell cameras in the entryway. Security cameras on the roof. Spy cams in the living room. And who can blame homeowners for embracing them? They want to protect their family, their investment. And particularly when a home is on the market, they want to make sure nothing is touched, damaged or worse yet, […]

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