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StreetEasy launches new agent advertising program

“StreetEasy Experts” will now allow buyer’s agents to advertise themselves on specific listings. Source: click here

Buyers’ desire for fireplaces has been extinguished

There won’t be any chestnuts roasting by an open fire in a majority of homes this winter, according to a survey released by the National Association of Home Builders on Tuesday. Only 41 percent of single-family homes built within the last year include fireplaces, continuing a four-year decline. Only 7 percent of starter-homes (<$150k) built […]

Allen Tate acquires vacation and investment property brokerage

Allen Tate Realtors is acquiring Blowing Rock Investment Properties, a full-service brokerage specializing in vacation homes, investment properties, commercial properties and primary residences. This is its first acquisition since joining Hanna Holdings, parent company to Howard Hanna Real Estate.  The acquisition gives Allen Tate its first presence in the High Country region of North Carolina, […]

Builder confidence hits yearly high in September

The National Association of Home Builders (NAHB) monthly measure of builder confidence and market conditions rose one point between August and September, a high mark for the year and the highest since October 2018, according to data released Tuesday. The Housing Market Index (HMI) clocked in at 68 in September, according to the data. HMI […]

NAR calls for improvements to the qualified mortgage rule

The National Association of Realtors is calling on the Consumer Finance Protection Bureau to improve the qualified mortgage definition and government-sponsored entity patch as well as support an extension before figuring out the long-term solution. Source: click here

Lesson Learned: Learn to trust yourself

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. Source: click here

Exiting real estate: Is your business ready for you to leave?

Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you’re ready to exit when the time comes. Source: click here

4 reasons your buyer clients need to purchase before 2020

Here are four ways to frame a conversation about homebuying with clients who are on the fence on whether they should act now or later. Source: click here

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. But then that same grill pops up […]

Speed-to-lead: The mission-critical step where most agents fall short

Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for […]

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