We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zillow Group Report on Consumer Housing Trends released in October 2016. As we compete with online tools available to consumers, how do we, as agents, better capture these online leads and turn them into clients for life? Here are four tips for establishing a rapport with clients online: Cultivate your (online) approachability With the rise of social media and sites such as Meetup.com, meeting people from online “in real life” is less concerning now than it used to be. Your job is to project an image of approachability via your online presence. The best and most efficient way to do this (in my opinion) is through your social media profiles. First, the basics. Your profiles should include a clear picture of you, not a logo. Stu…
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