When I look at the medical industry, I feel good about being in real estate. It’s competition that makes us try harder and do better. We need to provide excellent customer service if we want to stay in business, and we only get paid after the outcome — and only if it’s a positive outcome. Let’s take a look at what the real estate industry would be like, if it operated like our health care system does. If real estate was more like the health care industry … The consumer experience would be different. Our clients would schedule appointments with us ahead of time, unless it was an emergency. We would charge them extra to walk into our offices because of a real estate emergency. When our clients arrived at our offices for their appointment, they would be greeted by a surely receptionist after waiting in line. They would be asked questions and would need to prove they could pay for our services. They may even be given a pile of forms to fill out. Our clients would then be sen…
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