There is so much chatter in the real estate industry today about data-driven metrics: price appreciation, year-over-year sales volume, absorption rates and so on.I understand that this information is helpful to agents and their clients when it comes to buying or selling their properties, but relying solely on numbers is a missed opportunity.There is a certain x-factor that real estate professionals cannot ignore — and that is the element of human emotion. Believe it or not (and you should believe it for the sake of your business!), real estate is probably the most important emotional asset class in the world.Whether it’s a luxury chateau or a modest one-bedroom, there is a reason the saying “home is where the heart is” resonates with so many. You can’t search a feeling Go to any real estate website in the country and you’d be hard-pressed to find a search option that allows for emotion. You can’t enter “nostalgia” or “childhood memories” or “romant…
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