NEW YORK — Ontario real estate broker Paul Fitzpatrick came to Inman Connect New York with a problem: As an indie broker, how could he recruit experienced agents away from the “big box” brokerages? “They’re afraid to leave that brand name for someone that doesn’t have that national name recognition,” said Fitzpatrick, speaking from the audience to a panel at a live problem-solving session as part of the conference’s Indie Broker Summit. Panelist Anthony Lamacchia, broker-owner of New England brokerage Lamacchia Realty, said he had the same problem four or five years ago. His firm was attracting brand-new agents with zero to five years of experience, but not agents with eight or more years in the business and at least 20 transactions a year. But he was able to convince one top producer to join his firm, and she became an advocate for the company. Agents believe other agents, Lamacchia said, so he took that principle and put it on steroids. He filmed 13 video testimo…
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