Whether you do it on the cheap or with a million-dollar budget, branding yourself requires careful thought. Careful thought about who you are (as a real estate agent), who you’d like to be and why you do what you do. With or without the help of a high-priced branding expert, you have the answers to those questions. OK, so maybe you’re not ready to come up with a clever slogan, but you can still brand yourself in a way that communicates excellence, creativity and a great personality without spending a bunch of money. Just stick to the basics, and stay consistent. It’ll also help to a know a few tools of the trade. I’ll recommend some at the end to make this whole branding on a budget thing seem much easier. Start with the fundamentals Why do you do what you do? Simon Sinek, in one of the most popular TED talks of all time, preached the importance of leaders (and marketers) answering this question. When you start with the “why” of your brand instead of the ??…
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