Stacie Staub It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area — broker-owner Stacie Perrault Staub decided in January to “take the next year to develop a brand totally from scratch,” and she presented the results in a session last week at Inman Connect San Francisco (ICSF). Conceiving West + Main without a name Staub said that her business was kickstarted by an unforeseen event: shortly after she left her old brokerage, it sold, and many of her former agent colleagues reached out to her looking for work. She had already been working with a graphic designer from that company, who fortunately was an independent contractor and didn’t have a noncompete agreement. Even though Staub didn’t yet have a name for her new venture, they were able to start generating concepts together. “Luckily we kind o…
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