Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

How to compete with Keller Williams before it grabs more of your share

08/08/2017

Download PDF

SAN FRANCISCO — “Keller Williams isn’t taking any of our market share,” Jerry Holden told attendees at today’s Inman Connect San Francisco Indie Broker Summit.

Holden, broker-owner of Ohio-based The Holden Agency, credited his firm’s success against the industry giant to three simple rules:

No assholes. Have fun. The grandmother rule: “Treat every customer with white-glove service, just like you would your grandmother,” he said.

Holden, a former professional junior league baseball player, is a competitive guy. The philosophy he lives by is: “I hate to lose. I love to win.”

Jerry Holden

But when he set out to build his team of nearly two dozen agents, he took a cue from his baseball days. Players are independent contractors — like most agents — and therefore they are competitors. But they are also teammates that can only win together.

At The Holden Agency, agents “work as an actual team. No member rivals another, contrary to franchise fashion,” Inman staff writer Gill South wrote in a profile of Holden.

This is contrary to two or three different Keller Williams offices in one city, all owned independently and jockeying for clients in the same market.

“Everybody comes together numerous times a year and we collaborate and we trust each other. Teamwork,” Holden said.

He also advises brokers and agents to “never stop learning,” pointing out that star athletes such as the Golden State Warriors’ Stephen Curry and the Cleveland Cavaliers’ LeBron James still work on their foul shots in the off season.

“Same thing with real estate. Most real estate agents don’t even know what an absorption rate is,” Holden said.

And lastly, he counseled agents and brokers to invest in their community, whether through the Chamber of Commerce, booster clubs, Little League or peewee football.

That investment “will allow you to have a competitive edge against your competition,” he said.

Email Andrea V. Brambila.

Like me on Facebook! | Follow me on Twitter!

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Paying it forward: How referrals benefit your business

    The significance of referrals can’t be overstated, especially in the luxury real estate space. But...

  • Phixer Mobile brings professional editing to DIY photography

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Becoming an effective real estate mentor

    Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and ...

  • Need print and social media marketing fast? Enter CoVault

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

January 2021
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...