Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

How to create Snapchat content that’s engaging

08/10/2017

Download PDF

SAN FRANCISCO — “Real-time visual communication is a fundamental shift in how we will be connecting with people and sharing our brand in the future,” said Chelsea Peitz, director of social strategy with Fidelity National Title at Agent Connect, part of Tuesday’s Inman Connect programming.

Before Snapchat, we’d never been able to share in real time or collaborate. Snapchat has turned the camera into the new social feed. It gives people what they want — stories, not sales pitches.

Snapchat is the easiest way for you to tell stories any time, anywhere, for free.

It makes your stories a two-way engagement, and that helps you build the no. 1 thing you need as a real estate agent — rapport.

Rules for creating content

To build content that connects with people, it needs to fall into one of these categories:

Educate Entertain Emotion Exclusive Engage

Show people what you do, don’t tell them. If you’re doing this, you never have to remind people what you do.

Peitz’s son taught her a lesson when she first started Snapchatting. He got out a sharpie and drew all over everything, including her white cabinets. Out of utter frustration, she snapped it, and got far more engagement than any other snap she had posted.

In that experience, she realized the power of being vulnerable.

“The no. 1 under-leveraged thing that we forget to use in our marketing is relatablilty, and these phones are relatability machines,” Peitz said.

It’s not a live stream, it’s a life stream

There are five things to remember when creating content:

Have a niche, and be consistent Add more context to your snap Drive traffic with links Look at the camera Use custom geofilters

Pro tip: Make sure your content is shot vertically.

For more tips and how-tos from the pro, check out:

The real estate agent’s epic guide to Snapchat“ “Snapchat for real estate: The complete guide to geofilters, maps and ads

Dani Vanderboegh

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

March 2024
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...