Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Keep your branding on point with LucidPress

03/27/2020

Download PDF

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

LucidPress is a visual branding and marketing collateral tool.

Platforms: Browser Ideal for: Multioffice brokerages, franchises, teams

Top selling points Highly granular control of branding elements Web interactivity Multiple languages Direct IDX feeds into design interface Social media publishing Import of InDesign files Top concerns

Redundancy. Marketing teams and hands-on agent-designers might find some of what LucidPress offers already available on current tools and have solid brand management policies in place. Consider that before diving in.

What you should know

LucidPress is impressive. Its included templates are sharp and modern, and they offer options for everything from resumes and photo books to newsletters and open house banners.

Everything can be tightly controlled by marketing admins and overseers to ensure brands are always properly represented, prompting the company to see a wide-open market in the large-franchise real estate space.

The company has been around for some time, accumulating more than 20 million users and 700 employees, 200 of which are programmers. It’s other major tool tool is called LucidChart.

I came across the software at ICNY20, and having started my real estate career in design and marketing, I recognized its value right away. I remember being given a hand full of static Word and Powerpoint templates for creating proposals and listing fodder. It was bland and easy for me to manipulate — not ideal for brand control.

LucidPress allows template managers to control everything, down to the font size, color and type, even its page placement. The user need only type to ensure adherence to brand standards.

The immediate comparisons are Canva, Jigglar and Placeit — but think beyond quick drag-and-drop design. This a marketing director’s tool, a graphic design resource that can add tangible value to business processes. Real estate marketers have more than 600 templates to choose from, but access to all the tools needed to inspire and support complex from-scratch design. They can import existing InDesign files, too.

Listing brochures can be assembled by a clever on-board IDX feed that positions a spreadsheet of listings next to the canvas. Images, addresses and property details can be dragged into position and instantly formatted.

Paragraph styles, image boxes, logo placement, color schemes and everything else that radiates brand can be locked-down to guarantee message and visual consistency.

Files can be output to an included print partner, as well as sent to any existing print vendors.

LucidPress allows for the import of video files, too. Users need only know a Vimeo or YouTube link. This means that web-published documents can be that much more engaging. In some web-marketing scenarios, it can be a decent competitor to Studeo.

Links to brochures and presentations can be shared the same way any link is shared. Social media publishing is featured, and there are templates for Instagram Stories, too.

Collaborators and different levels of administration can be assigned to documents as needed, and teams and brokerages can white-label their version of LucidPress, a nice touch for encouraging officewide user buy-in.

It’s impossible for brand managers to monitor every desktop, inbox and Facebook account, and in our super-fast, share-everything visual economy, that can mean trouble for those who manage their company’s public reputation. But the virtual guardrails put in place by LucidPress can certainly help them rest easier at night.

Still, perhaps the most impressive thing here is that despite the natural contrast of control and creativity, LucidPress is still a flexible, intuitive graphic design platform.

You can have fun and stay in your lane.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

March 2024
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...