Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Never have a vacancy as a buy and hold investor again


Download PDF

What’s the no. 1 thing you can do as a buy and hold investor to never have to deal with the money draining expense of prolonged vacancies?

Build yourself a list of prospective tenants. An email list. A list of people who are ready, willing and able to rent your properties.

How to build your email list

Building an email list puts you in the pilot’s seat and gives you total control of your rental property vacancy rate.

When you have a strong email list of tenants, you have a pool to select from when you have an upcoming move-out. In most cases, you’ll have approved tenants before the previous tenants move out.

Building a strong email list of prospective tenants is a huge time and money saver. Not to mention, many of these tenants will eventually want to purchase a home, so you’ve got a big pool of future prospective homeowners.

What’s involved in building an email list of prospective tenants?

Step 1: You need to set up an email marketing service. I highly recommend MailChimp: It’s quick, easy and free.

Step 2: Create a Facebook business page that focuses on your tenant niche.

Step 3: Once you have at least one person on your email list, you need to start creating and sending regular emails. You’ll need to communicate with your email community at least once a week or you won’t be effective, and never add people to your email list without their permission.

Step 4: You’ll want a Leadpages account to create a high converting landing page that encourages people to sign up to your email list. Why Leadpages? It’s my favorite because it has the highest conversion rates out of any of the landing page programs out there.

You want to convert the people who land on your landing page!

Step 5: Now it’s time to run Facebook ads to your landing page. You’ll want to give people a great reason to sign up for your list.

Facebook targeting

If you’re running Facebook ads, you want to target a single ZIP code per ad, not an entire city or county. You’ll also want to exclude homeowners (in demographics, not interests).

Do not run your ads to renters.


Because the renter targeting method is wildly inaccurate, and it only targets apartment dwellers — documented rental communities.

You want all available renters, especially if you’ve got single-family homes or small multi-units to fill.

Once you’ve built your list, you’ll want to nurture your list on a weekly basis. Here’s how:

Become the single-source curator for all available rentals, especially ones that are not your own. Be the source that has all properties so people want to sign up for your email list. Notify tenants about upcoming properties, let them know about waiting lists and share pre-approval tips and more. This is highly valuable for renters. Educate tenants on moving, deposits, state laws, their rights, renters insurance, HOAs, being a great tenant and anything else you think they should know. Partner with local businesses like insurance agents, movers and storage facilities to provide knowledge and discounts. You’ll even want to partner with non-rental-specific businesses such as coffee places and local eateries to offer discounts and gift card giveaways. Give tenants quick tips on things like changing mailing addresses, dealing with utility companies and having pets. Have a program that puts tenants on the path to homeownership. Host homebuyer seminars for your tenants; partner with a local lender and title company in order to make them extra informative and worthwhile. Also, offer significant freebies (e.g., a moving truck, paid insurance for a year, meals for the week of the move). Provide something truly valuable — real value, not perceived value.

Now you’re ready to start building your prospective tenant list and avoid those vacancies!

Christina Ethridge is the founder of, helping real estate agents capture, convert, and close Facebook leads.

Source: click here

Read More



  • ProperSign is another step toward fully digital transactions

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The 8 mistakes to avoid when designing a virtual home tour

    Now more than ever, virtual home tours are an invaluable asset for agents looking to educate and ins...

  • Real Grader helps keep agents’ online reputation on track

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • ClosingLock aims to lock down wire fraud

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 3 priorities buyers place alongside location

    The past year has brought unparalleled attention to luxury properties in suburban and vacation marke...

  • CoreLogic launches consumer search with OneHome

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What you need to know about 2020’s accelerated luxury market

    It’s safe to say that this year has not been the one we expected. In March, it was anybody’s gue...

  • Up your social media look with Feed Appeal

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • From video to VR: why VR home tours are a must-have

    This has been a year of challenges and transformation for all industries, and the luxury real estate...

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

December 2020
Mon Tue Wed Thu Fri Sat Sun

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3


    Loading ... Loading ...