Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

OutboundEngine gets social with automated ad campaigns

10/11/2019

Download PDF

Fully-integrated Facebook marketing continues to march into proptech solutions.

This week in a press release, OutboundEngine announced “Social Ads,” a new feature that integrates and automates real estate advertising on Facebook, Instagram and LinkedIn.

The solution makes it easy for agents to launch lead-capture and branding campaigns, minimizing time normally needed to understand the technical and strategic best practices to managing such an outreach effort.

Facebook recently released its Real Estate Trends & Insights report, in which it stated that mobile use among real estate consumers is now dominating the market. It cited Ylopo and BoomTown’s collective success with leveraging Facebook ads for its agent customers.

OutboundEngine’s team will create copy and imagery for the ads that can be rolled out as conversion ads and are designed to turn prospects into leads or traffic ads designed to build brands by encouraging website traffic.

Geographic targeting, A/B testing, and performance monitoring are included. All campaigns are optimized for the mobile environment.

3 things I learned from selling trophy properties How a leading agent sells the top of the market through exceptional white-glove service READ MORE

OutboundEngine was an early leader in the all-in-one lead capture and conversion space, a model that’s based on developing a website in conjunction with collaborative outbound marketing.

Digital marketing can be more effective when the technical and creative are built together, as opposed to retrofitting website content to coalesce with email and social marketing campaigns conceived well after a site was launched. The two communication channels need to work together closely, and that’s always best done from the start.

Clients of OutboundEngine can set their own ad budgets for the software to leverage on their behalf. Creative can be approved, rejected or customized as needed.

Have a technology product you would like to discuss? Email Craig Rowe

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

June 2024
Mon Tue Wed Thu Fri Sat Sun
 12
3456789
10111213141516
17181920212223
24252627282930

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...