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Pricing mistake No. 5: The big price-drop fumble

06/24/2016

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So let’s say you took an overpriced listing. No shame in that. It happens. The question is – what are you going to do about it now? Here’s what most agents do. They’ll wait a month or two, then call the sellers and tell them it’s time to do a “price improvement” or a “price adjustment.” First of all, can we just call it what it is: a “price reduction?” I mean, seriously — price improvement? Price adjustment? Who talks like that? What, you think the seller is going to feel better about dropping the price because you came up with some euphemism? Trust me — the clients saw through your clever little ruse. They know you’re trying to get them to drop their price. Try to use normal English when talking to all the other humans. Here’s the problem most agen…

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