Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Realogy prioritizes training with appointment of former Keller Williams chief learning officer to new learning center

02/06/2017

Download PDF

Realogy Holdings unveiled a new integrated learning institute for its leading real estate franchise brands and NRT, its company-owned brokerage business, this week.

Bryon Ellington

Bryon Ellington

The new learning center of excellence will operate under the direction of former Keller Williams chief learning officer, Bryon Ellington, who has been appointed senior vice president of learning for Realogy.

The journey to Realogy

Ellington comes to Realogy after serving in a number of senior executive roles at Keller Williams Realty.

Prior to his position as chief learning officer since 2014, he was COO for Keller Williams Worldwide and chief products officer for Keller Williams Realty before that. He had been with the company since 2002.

At Realogy, Ellington will lead the effort to integrate and strengthen the learning and development resources from across NRT-owned brokerages and the Realogy Franchise Group brands, which include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty.

What’s the learning institute?

John Peyton, Realogy Franchise Group’s president/COO, who joined from Starwood Hotels & Resorts Worldwide in September 2016, said: “One of the exciting things about Realogy for me, coming in from an outside industry, is that in the training and development of talent, there are some core skills and competencies that agents require. The learning institute will be building that base and then the secret sauce is how make it brand-specific.”

The learning center will be a collaboration with the brands — an integrated process — he added. Ellington, based in New Jersey, will also be involved in Realogy Ascend: The Executive Leadership Experience year-long course, he said.

The RFG president said Realogy looked inside and outside the industry for someone to lead the learning center.

Ellington, who was awarded Training magazine’s Emerging Training Leader nationally in 2016, said it was exciting to work with the Realogy brands that have had such an impact on the industry and to build a bigger value proposition for the formidable franchise player.

His forecast for training challenges for agents in the next few years?

“In the last 10 years, we have seen the growth of the idea of real estate as a business not as a sales career and also the impact of tech on the brokerage and agent side. I don’t see either of those trends going away — what we need to do in the next 10 years is to focus on great training to incorporate that,” he said.

The new SVP of learning added: “My way of thinking after 15 years at Keller Williams is that training is about giving agents the skills and helping them put those skills into action.

“Where it fails is when there is simply a knowledge transfer. You need action and accountability,” he said.

Keller Williams awarded No. 1 training organization across all industries

Keller Williams, meanwhile has just been named the No.1 training organization across all industries worldwide by Training magazine, the business publication for learning and development professionals.

The Training Top 125 ranking looks at benchmarking statistics such as total training budget, number of training hours per employee program and its detailed formal programs.

Commenting on the No. 1 ranking, Chris Heller, CEO of Keller Williams, said: “This is an exciting time in training and technology. A decade from now, the way consumers search for and buy homes will be almost unrecognizable from the process today.

“Our success at keeping our agents at the forefront of this evolution, helping them differentiate themselves in their local markets, and providing an extraordinary customer experience will be determined by how well we train our people,” said Heller.

Email Gill South.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

March 2024
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...