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Why your database is the central nervous system of your business

Reposted with permission from Matt Bonelli. Your contact database is the central nervous system of your business. Keeping it organized is essential for managing how you attract opportunities. You are in a people-based business, and if you don’t know about your people, how can you expect to provide them with the best possible service? Watch […]

Daily market update: March 22, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average […]

How to perfect your email inbox system in real estate

We know why to go paperless, we’ve taken the first steps, and we’ve honed our use of a note-taking app. Let’s look at our key system: inboxes. Inboxes “Clutter is just deferred decisions” — that used to be my email inbox, where anything that didn’t merit or couldn’t be given immediate attention went to die. […]

What’s the best way to market an outdoor space?

Hitting 70 degrees in February was not only a pleasant surprise but also a pleasant reminder: This is the time of the year when you want to think about listing properties with outdoor spaces. Whereas most people are used to front lawns and backyards, New Yorkers consider outdoor spaces, such as a garden or balcony, […]

Should buyer’s agents attend property inspections?

Buyer’s agency creates expectations from and for both parties. Agents need clients to represent (that is how we get paid), and most buyers need guidance to complete a real estate purchase. Agents and buyers seek a mutually beneficial relationship. This could be the start of a beautiful relationship! Agency representation involves give and take: What does each side expect, and what are they willing to […]

What WellcomeMat, a real estate listing video manager, has over YouTube

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. WellcomeMat is a platform for managing and marketing real estate video. Platforms: Browser-based; mobile-ready Ideal for: Marketing-savvy brokers who incorporate or plan to incorporate video marketing; brokerages with in-house marketing staff Top selling pointsHighly versatile (multiple […]

How much money do Opendoor sellers leave on the table?

How much money do homesellers leave on the table if they sell to Opendoor, the property-exchange platform that’s raised $320 million?A look at Opendoor’s listings in Las Vegas, the company’s latest market, points toward the answer.On March 17, Opendoor was trying to sell its Las Vegas listings for an average of 6.13 percent more than it […]

How to build relationships just waiting to happen on social media

In Episode 2 of Agent Insight, broker Chris Lazarus sits down with Rick Guerrero who is the director of branch sales and strategic partnerships with US Mortgage Corp. to discuss creating relationships via social media and other networking avenues.Chris Lazarus is the principal broker and COO of Sellect Realty…. Source: click here

Existing-home sales backtrack in February after January high

After rising to their highest level in almost a decade, existing-home sales slackened in February, with an inventory shortage continuing to constrain the market. Existing-home sales — completed transactions that include single-family homes, townhomes, condominiums and co-ops — slid 3.7 percent month over month to a seasonally adjusted annual rate of 5.45 million in February, but remained up by 5.4 […]

Sotheby’s International Realty Affiliates hires new chief marketing officer

Kevin Thompson Senior global luxury marketing executive Kevin Thompson has been appointed as chief marketing officer at Sotheby’s International Realty Affiliates. Thompson will be responsible for spearheading the global media program for Sotheby’s International Realty. He was most recently vice president of marketing and customer experience for Simon Property Group, a global retail real estate […]

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